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The Distribution Beat

Sep 15, 2009 12:00 PM, By Eric Melin

Open-source Web Video
Q&A with Ian Kovalik, creative director of Mekanism
The Distribution Beat
Skillset
millimeter's The Briefing Room

Anyone who is creating video content these days should be looking ahead to mobile distribution. Mobile video is among the fastest-growing segments in the widening mobile marketplace. According to Nielsen’s first-quarter 2009 Three Screen Report, mobile-video viewing grew a significant 52 percent from the previous year, up to 13.4 million Americans.

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In August, mobile-video delivery and ad network Transpera announced video view growth across msnbc.com mobile properties. A mobile consumer-research survey conducted by digital marketing research firm InsightExpress revealed that 58 percent of mobile users who watch mobile video at least once a week get more of their news from their mobile phone than any other source. Since the introduction of video into msnbc.com’s mobile web product in March, monthly video views across the full suite of its mobile product offerings have increased 207 percent.

On July 30, comedy web leader Funny or Die announced a partnership with Babelgum to bring both new and back-catalog original content to mobile devices such as the Apple iPhone 3G and iPod touch, and Nokia phones (N96, N95, and 6210). This includes professionally produced web videos that feature Hollywood names (such as Funny Or Die founders Will Ferrell and director Adam McKay) as well as Funny or Die’s most popular user-generated content. Other Babelgum partners include the BBC, PBS, Associated Press, Lonely Planet, and National Geographic.

Yamgo.tv is a site that enables broadcasters, production companies, and content producers to brand and profit from original content through video-on-demand services or live streams. The company encodes video clips into multiple bit rates, hosts them, and streams them on demand to mobile devices. If you have a live event you’d like to broadcast or you want to show a loop of a channel’s worth of videos, yamgo.tv allows you to simultaneously stream your video from its mobile optimized streaming server, which adapts the bit rate dynamically to deliver a high-quality mobile TV experience.

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