DCPTV: Making the BMW Hydrogen 7 Spot

Sydney, Australia-based Fuel VFX created a 30 second spot for the BMW Hydrogen 7 automobile featuring 25 seconds of CG animation—and not easy-to-do CG, but fluid simulation. Director Andrew van der Westhuyzen of the design firm Collider, along with BMW's agency GDS&M in Austin, Texas, provided a brief for Fuel VFX Supervisor Simon Maddison to start with. “The intention was for the car to be magically formed out of water, without anything holding it in,” Maddison says. “So philosophically, there couldn’t be anything in there but water.”