Hot on the heels of winning its second consecutive British Television Advertising Craft award for best postproduction, Absolute Post has created an entirely CG-based spot for BBH London, mimicking stop-frame animation in a 3D environment. The project was a direct collaboration between BBH and Absolute, with no involvement from a production company.
The commercial shows a man made of seeds, flexing his muscles to demonstrate the health benefits of Becel’s seed-based spread. The man’s heart (made of seeds, of course) is then seen pulsating before he dives into a sea of seeds. Although every single frame was generated in 3D, the overall look is one of retro stop-frame animation.
To read the full release at The Briefing Room, click here
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