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MillimeterThe Distribution Beat
Oct 7, 2009 12:00 PM, By Eric Melin
As consumers increasingly turn to smart phones and iPods to watch video content, web-based distributors such as MoboVivo are noticing a trend: Rather than watching funny videos on YouTube of cats flushing toilets, viewers are demanding high-quality premium content. An interesting byproduct is that the consumer wants to download programs to watch later on a computer or a TV.
"They are also saying, 'Don't charge us twice for the same content on different screens,'" says MoboVivo CEO Trevor Doerksen. "We are hearing this loud and clear and are adapting our whole model to allow users to shift screens. We are in the late beta rounds of testing our MyScreens product."
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MoboVivo represents another revenue channel for filmmakers and web-based content creators, enabling them to distribute directly to consumers on mobile devices and online. Through application stores such as the iTunes store, the company uses its application programming interface (API) to rapidly develop free and paid apps to monetize in iTunes and at mobovivo.com.
"We really like to work directly with filmmakers, helping turn their passion into dollars," Doerksen says.
If you prefer a more traditional distribution route and you have made a feature-length movie of 72 minutes or longer within the last five years, you are eligible to win a free one-week theatrical run in Los Angeles. The winner of The Workbook Project (WBP) Discovery & Distribution Award will also receive free PR, street team promotion, social media support, and a mentoring session with an established director and/or producer.
Twenty films will also be granted the opportunity to receive a direct digital-access package to outlets such as Hulu, iTunes, and Netflix, courtesy of WBP Award partner IndieFlix. Submission fees are $25 if you make the early deadline of Nov. 30 or $40 if you enter by Dec. 7. For more info, contact Kevin Nesgoda, WBP Award filmmaker relations, at kevin@indieflix.com.
Continue the discussion on “Crosstalk” the Millimeter Forum.