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MillimeterScreen Innovations’ Mirage Screen Takes Center Stage at CEDIA EXPO 2005
Aug 17, 2005 8:00 AM
Screen Innovations (SI), a manufacturer of premium projection screens, is launching its latest breakthrough for home and commercial viewing, the new Mirage Screen, at CEDIA EXPO 2005. The Mirage is a front-projection screen that allows users to enjoy crisply defined images in high-brightness environments. Screen Innovations will host its product showcase in booth #1824, demonstrating Mirage as well as selections from throughout its line, including the ScreenAccents line of attractive screen frame decorative options.
“CEDIA EXPO is a great venue for us to introduce the Mirage Screen,” says Ryan Gustafson, president of Screen Innovations. “Custom integrators who have had success with our ScreenAccents line of decorative screen fascia will now have another powerful tool at their disposal to better serve home viewers. We expect the Mirage to have a great impact at CEDIA EXPO, and we’re looking forward to bringing on new dealers with the introduction of this exciting product.”
Mirage represents a true breakthrough, as it allows viewers to enjoy a realistic, big-screen home theater experience in virtually any setting, transforming home theater into entertainment for the home. With a patented high-contrast filter that covers 60 percent of the screen surface, Mirage achieves a contrast 10 times greater than that of ordinary projection screens. The filter allows the projected image to be reflected by the screen while effectively absorbing incidental light from sources such as windows and room lighting. As a result, the screen is virtually unaffected by ambient light.
Another innovative concept from Screen Innovations is the ScreenAccents series of fixed frame décor options. No longer are clients, interior designers, and custom integrators limited to the single option of a black screen frame fascia. ScreenAccents is a dramatic departure in projection screen aesthetics and has wide appeal in any number of fashionable interiors. Exotic Hardwood frame fascia and 10 Textured Fabric Frame color options make SI’s Reference model line-up of ScreenAccents the most customizable and finely finished fixed screens on the market today.
Screen Innovations’ also offers the unique reseller advantage of custom labeling. It allows the reseller to increase the power of its name recognition through discreet but effective advertising on each screen they sell. Privately labeled screens increase consumer awareness and purchasing confidence, thereby boosting overall sales.
For more information on Screen Innovations, visit www.ScreenInnovations.com.
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