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MillimeterVideocast: RK/music Completes Music Package for Court TV
Oct 3, 2007 11:59 AM
Star Jones has a brand new TV show, and in her words, she’s “holding nothing back!” Court TV tapped Manhattan-based RK/music to create a complete music package consisting of show opens, beds, and bumps for the live talk show that hit the airwaves mid-August. RK/music had to invent a theme for the controversial host’s bold re-entrance back into the limelight, after her departure from “The View” last summer. The catchy blend of pop and gospel beats create a smart, hip, and upbeat feel for the show. Exciting, yet serious, it’s not too newsy or too controversial, but expresses the nature of Star Jones’ personality. RK/music also produced a music package for the show launch package, which aired in early August.
“Star was great to work with” says Rob Kahn, owner and Creative Director of RK/music. “She was a very big part of the process, and she really knew what kind of sound she was looking for. It’s her show, so the music has to express her personality.”
RK/music’s partner company, Mixology Post, produced all the audio postproduction, for the launch package as well. With more than 40 spots including the tags, it was a huge amount of work, and getting it all out the door in time was a challenge. Zona Design created the design and logo for the show and launch packaging.
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