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MillimeterD-Box Aligns with Deluxe to Create Next Wave in Home Theater
Oct 2, 2006 11:10 AM
Driving market expansion for motion compatible DVDs, D-Box Technologies announced an agreement with Deluxe which states that Deluxe will now offer the service of including D-Box motion codes to the major motion picture studios in their movie media (DVD, HD DVD or Blu-ray). Providing the next dimension in home theater entertainment, the D-Box Integrated Motion System (IMS) allows viewers to feel the movie by transporting the motion of a plane, car or ocean beach directly into their chair.
Deluxe is the largest physical distributor of release and trailer prints for motion pictures and the world’s largest processor of 35mm film for the motion picture industry. Deluxe is owned by MacAndrews & Forbes Holdings Inc. and has operations in Hollywood, Toronto, London, Barcelona, Rome and over 40 other locations worldwide.
“This is a major step towards our goal of D-Box technology becoming a world standard for the home theater market,” says Claude McMaster, president and CEO of D-Box Technologies Inc. “This agreement will rapidly increase the visibility and awareness of our technology among a potentially large number of movie viewers. It also adds credibility to our technology, as millions of people will see this new option on their DVD, HD DVD and Blu-ray discs, and should significantly influence our sales growth in the coming years.”
In addition to managing the motion code development and authoring process, the agreement states that Deluxe’s services will include the design and integration of a D-Box menu in the media for information purposes, including a clip of the D-Box technology in the bonus material, as well as placement of the D-Box logo on the screen, in the media menu and on the media wrap. Deluxe will provide the services described in the agreement to D-Box on an exclusive basis for a period of three years.
“Motion is one of the next waves in the entertainment experience and D-Box is a pioneer in the field,” says Rob Seidel, executive vice president and general manager of Deluxe. “D-Box adds tremendous consumer value to DVD, HD DVD and Blu-ray products and we are excited about taking this first big step with a company that could change the movie-viewing experience as we know it.”
Embedded DVDs coupled with D-Box’s motion actuators, which can be installed on sofas and recliners, provide viewers with an unparalleled viewing experience. Two or three point actuator systems lift the movie viewers in their seats to create realistic motion that is perfectly synchronized with on-screen action. D-Box currently offers over 650 encoded movies and television series.
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