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MillimeterOther Digital Stuff: Expanding the In-Theater Experience
Mar 8, 2006 1:36 PM
Conference About Cinema Content beyond Motion Pictures
WHO: Innovators in music and real-time sports, pre-show ads and entertainment, special event screenings, 3D trailers, and mobile powered and interactive content. Executives from GoldPocket Wireless, TimePlay, BT/Activecinema.com, Screenvision, Emerging Pictures, Technicolor, Real D, Kodak, the Major Studios, Christie, UK Film Council and more.
Featured Speakers include: John Fithian, president, National Association of Theatre Owners; Kurt Hall, president and CEO, National CineMedia; and Bob Lambert, SVP, Worldwide Technology Strategy, The Walt Disney Company and more.
WHERE: Digital Cinema Laboratory at the Hollywood Pacific Theatre 6433 Hollywood Blvd., between Cahuenga and Wilcox Public parking on Wilcox, South of Hollywood Blvd.
WHEN: March 10, 2006 9 am  3 pm
WHY: At the same time as tickets sales to U.S. and Western Europe cinemas are falling, digital cinema is enabling new forms of cinema in-theater content that can enhance the audience experience and increase earnings for theater owners. If this technology is used wisely it can attract new audiences, if not, as is the case with some advertising, it risks alienating moviegoers. This conference will feature demonstrations of the latest innovations; discussions about technology and bottom-line issues; and present a digital cinema overview. It will also look at how to devise alternative content that appeals to audiences.
--Presented by Entertainment Technology Center at USC
HOW: rsvp to: Rochelle Winters smokemirrors@earthlink.net
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