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Avid Announces October Availability of Native HDV Support

Sep 14, 2005 11:41 AM


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Avid has announced that it expects to deliver native HDV editing and workflow support in its PC-based Avid Xpress Pro and Media Composer Adrenaline products by Oct. 17.

Customers who purchase either a Media Composer Adrenaline HD 2.x system with an assurance contract or an Avid Xpress Pro HD 5.x system before Oct. 17 may receive free HDV software upgrades when the release ships next month.

"Although HDV is still relatively new as a format, there's no question that it is having a significant impact in the marketplace, with early adoption among broadcasters, post-production facilities and independent producers," said Patrick McLean, senior product manager for Avid.

"Our customers have been asking Avid to support this new format, and we're pleased to announce that we're delivering it. More importantly, we've invested heavily to ensure that our HDV implementation addresses key customer needs such as mixing HDV with DV and other formats in the same timeline in real-time. When they begin working with HDV, they'll have the same kind of seamless workflow experience as they do when working on an Avid system today."

The planned October release of HDV support will be for PC-based systems, and Avid will offer HDV as a free upgrade to customers who purchase either a Media Composer Adrenaline HD 2.x system with an assurance contract or an Avid Xpress Pro HD 5.x system before Oct. 17, 2005. Avid Xpress Pro 4.x customers can purchase the HDV upgrade for $50.

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