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Avid Delivers Breakthrough Pricing for Avid Unity Family of Shared-storage Solutions

Jun 2, 2005 4:23 PM


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Avid Technology Inc. announced a new pricing structure for the Avid Unity family—with up to 40 percent lower prices for the only shared-storage solutions on the market to offer true realtime and simultaneous sharing of frame-level media assets for collaborative postproduction and broadcast environments. The new pricing structure—which extends the accessibility of Avid's shared-storage solutions to a broader spectrum of content reators—includes Avid Unity MediaNetwork systems starting at $40,000 USMSRP; new Avid Unity LANshare EX Ethernet and Fibre Channel system configurations starting at $24,995 USMSRP; and MEDIArray ZX storage devices starting at $24,995 USMSRP.

"Avid Unity products have become the most widely-used shared-storage solutions in the digital nonlinear content creation industry—with more media professionals choosing shared-storage solutions from Avid than from all of our competitors combined," says Chas Smith, vice president and general manager of Avid's video business. "At the same time, the cost of storage per terabyte continues to decline, and we are determined to continue offering best-in-class systems that lead the market in price-performance. By working closely with our suppliers, we've driven down the cost of manufacturing our storage systems, and we're pleased to introduce new competitive price points across the Avid Unity product family."

Designed specifically for storing, accessing, and sharing media in collaborative workgroup environments, the family of Avid Unity solutions offers significant advantages over standard storage area networks (SANs). Unlike other SAN-based storage offerings, Avid Unity solutions integrate seamlessly into the production process, and efficiently deliver realtime, high-resolution media to creative workstations. In addition, Avid Unity systems offer stability in demanding environments, transparency and ease of administration, flexibility and scalability, and deep interoperability with a powerful suite of complementary tools, including asset management, media transfer, transcoding, and archiving solutions.

Avid Unity systems are available in a range of 2Gb and 4Gb configurations, with pricing as follows:

  • Avid Unity MediaNetwork and Avid Unity for News systems—starting at $40,000 USMSRP for 2Gb Fibre Channel connectivity and $67,000 USMSRP for 4Gb Fibre Channel connectivity
  • Avid Unity LANshare EX and LANshare EX for News systems with support for four clients—starting at $24,995 USMSRP for Fibre Channel connectivity, and $24,995 USMSRP for Ethernet connectivity.

Avid Unity storage arrays, which are components of Avid Unity MediaNetwork systems, are available at the following new price points:

  • MEDIArray ZX system—2Gb solution starting at $24,995 USMSRP
  • MEDIArray ZX4 system—pricing for this 4Gb solution, which was introduced at NAB2005, begins at $29,995 USMSRP
  • MEDIArray II system—2Gb Fibre drive solution starting at $8,595 USMSRP.

All newly priced Avid Unity systems are qualified for both PC and Mac clients. Systems in 2Gb configurations are available now. Systems in 4Gb configurations can be ordered starting today and are expected to be available through Avid's worldwide reseller channel on June 10, 2005. For more information, visit www.avid.com.

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