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MillimeterNew Cinequest Distribution Label Releases 35 Maverick Films
Nov 15, 2006 2:10 PM
This November, Cinequest, the film institute which has long been a leader in innovative technology uses, empowers independent filmmakers by launching a unique distribution platform like none other. The Cinequest Distribution Label will execute a profitable distribution formula for independent and foreign films by utilizing groundbreaking Internet technologies and marketing, as well as DVD, television and select traditional theatrical sales. DVDs can be purchased as of November 14th directly on www.cinequestonline.org. Slate One of the Cinequest Distribution Label street date for retail sales will be December 5, 2006. Online pay-per-view downloads begin in January.
Cinequest has put together a powerful business partnership that incorporates Intel's (Nasdaq: INTC) Viiv system, Jaman dotcom's online community for the distribution of world cinema, Netflix Inc.'s (Nasdaq: NFLX) vast DVD audience, and Cinequest Online's established base, into a multifaceted, fluid system of distribution not previously available to filmmakers and film fans. Because of this unique partnership, Cinequest is capable of tailor-making a distribution package for each film thereby maximizing profitability. DVD wholesale relationships are expanding to include mass-market retail centers via the sale force of Baker & Taylor Inc.
The label shrewdly invests in a collection of high-quality yet non Hollywood-type fare that until recently has been unable to effectively reach its market. These are not mega-budgeted, celebrity-driven films but instead are the kind of movies millions of film fans desire, but previously have not had access to outside of film festivals or via Netflix. New technologies of secure Internet downloading are now changing the playing field of film distribution. After a hundred years of global domination by a small handful of distribution companies deciding what the world can see, the democratization of the film industry has arrived. No longer will the consumer be relegated to choices handed to them by large Hollywood corporations. "What we learned from users of Cinequest Online, our premier film downloading site, was that there was a huge market of people hungry for non-Hollywood fare," says Halfdan Hussey, Executive Director, Co-Founder of Cinequest. "The explosion of film festivals worldwide also demonstrates the market's want of this type of filmmaking."
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