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MillimeterAICP Show Honors Best Commercials of the Year
Jun 12, 2003 12:00 PM
NEW YORK, NY – RSA USA and Anonymous Content topped the list of honored production companies in the Twelfth Annual AICP Show, The Art & Technique of the American Television Commercial, presented by the Association of Independent Commercial Producers. More than 1,500 members of the advertising and production industry gathered to view The Show, an hour and 17-minute compendium of the best commercials of the previous year, which premiered at The Metropolitan Museum of Art, and now goes on tour to museums and cultural institutions around the country and abroad. In addition, the commercials in the Show become part of the permanent collection of the Department of Film and Media of another museum, The Museum of Modern Art, which has been AICP’s partner since the Show’s inception more than a decade ago.
With a total of twelve honors, RSA USA (11 honors) and its affiliate Transmission at RSA (1 honor) led production companies with the most honors in ten categories, including Advertising Excellence/Single Commercial for Nike’s “Move” and Advertising Excellence/Campaign for BMW of North America’s “Hostage,” “Ticker,” and “Beat the Devil.” The same spots earned honors in Visual Style (Nike’s “Move”), Production (all three BMW films), and Cinematography (BMW’s “Beat the Devil”). RSA affiliate Transmission at RSA was recognized in the Spec Spot category.
Anonymous Content earned ten honors in nine different categories, including Advertising Excellence/Single Commercial and Advertising Excellence/Campaign for a spot called “Squares” for Volkswagen of America. Other Anonymous honors were for advertisers Budweiser, Nike and Adidas.
Production companies @radical.media and Morton Jankel Zander were each awarded five honors.
Among agency honorees, Wieden + Kennedy was a stand-out with twelve honors in eight categories, including two in Advertising Excellence/Single Commercial, both for Nike (“Move” and “Streaker”). Wieden + Kennedy Nike spots also earned honors in Visual Style, Humor, Copywriting, Editorial, Original Music and Sound Design.
Fallon was second among agency honorees with eight honors. TBWA/Chiat/Day and affiliate TBWA Finland together earned seven honors, as did Arnold Worldwide.
Spots from four directors took in four honors each: Mike Mills for Volkswagen of America’s “Bubble Boy”; Jake Scott for Nike’s “Move”; Tony Scott for BMW of North America’s “Beat the Devil”; and Malcolm Venville for Volkswagen of America’s “Squares.”
David Fincher directed Adidas’ “Mechanical Legs,” which earned three honors.
Among advertisers, Nike scored highest with nine honors; Volkswagen had eight honors; BMW of North America, six; and Budweiser five. Automotive commercials were the most honored product category with 15, followed by Apparel spots, which earned 14 honors.
The Show reel features custom-designed graphics by Trollbäck and original music composed by Michael Montes of Sacred Noise.
Selections of the honored commercials were made by 400 judges across the country including a blue-ribbon curatorial panel composed of distinguished members of the industry from advertising agencies, production companies and editorial shops. Honors went to up to three commercials in each of 22 categories.
From New York, the Show goes on tour across the United States and abroad. Screenings scheduled in the U.S. include June 26th at the Minneapolis Institute of Art; September 4th at the Woodruff Arts Center in Atlanta; September 24th at the Los Angeles County Museum of Art (LACMA); October 22nd at the Dallas Museum of Art; and November 20th at the Chicago Historical Society. Dates for showings in Miami, Honolulu and Winston-Salem and San Francisco are to be announced.
The 2003 AICP Show & Brand Integration Honors would not have been possible without the generous contributions of its sponsors. Show sponsors are: Corporate Leaders—Directors Guild of America; Eastman Kodak Company, Entertainment Imaging; and Getty Images. Corporate Benefactors—AdAge’s Creativity; The Ad Age Group; American Airlines; Aspen Travel; Blink Digital; ’boards; Company 3; The Culver Studios; Ian Schrager Hotels; International Duplication Centre, Inc.; Producer’s Source; Sacred Noise; SAG/AFTRA; SHOOT; Sony Electronics, Inc.; Sony Pictures Studios; The Source Maythenyi; Technicolor Entertainment Services; Trollbäck & Company; and Universal Studios. Corporate Patrons—AGT Seven; Click 3x; Fast Channel; Film US; Frankfurt Kurnit Klein & Selz ; and Hello World Communications.
Founded in 1972, the AICP represents companies that specialize in producing commercials for advertisers and agencies. The association, with national offices in New York and Los Angeles and regional chapters across the nation, serves as the voice for this $5-plus billion industry, representing the creators of over 80% of all nationally televised commercials. For more information, visit www.aicp.com
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