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MillimeterCustomFlix On-Demand DVD Publishing Now More Profitable Than Traditional Replication
Feb 18, 2004 12:00 PM
On-demand tiered pricing model proves more flexible, profitable than traditional replication and fulfillment for independent distribution
LOS GATOS, CA — CustomFlix dramatically increased the reach of its unique on-demand DVD publishing solution with the introduction of tiered pricing. An industry first, the new pricing makes on-demand publishing more profitable than replication and fulfillment for titles selling up to a hundred copies per month. Even for a few thousand sales per year, on-demand publishing is now price-competitive with traditional methods.
The adoption of CustomFlix on-demand publishing by content owners such as BattleBots, Fox Sports, AFI, PBS Point of View, and a host of independent film and video makers, demonstrates how CustomFlix is leading the future of independent distribution.
"CustomFlix has enabled BattleBots to bring footage from our widely acclaimed television series and live events to DVD without having to be concerned with any sales infrastructure," said Greg Munson, Co-Founder and Principal at BattleBots. "The CustomFlix on-demand pricing eliminates the risk if our sales are lower than desired, yet it protects our profits as sales increase. The absence of an upfront investment in inventory allows us to focus our resources on promotions. When sales warrant, we can easily switch to traditional replication and fulfillment with CustomFlix to continue to maximize our profits."
CustomFlix offers a comprehensive end-to-end solution for independent filmmakers and content owners who wish to self-distribute films and videos. CustomFlix creates a custom e-commerce enabled web page for every title, hosts streaming trailers, automatically lists DVD titles on online catalogs, handles credit card processing, provides toll-free customer service, produces and packages professional-quality DVDs, and ensures prompt shipment of orders directly to customers. For higher-volume sales, CustomFlix also offers publishing through traditional replication and fulfillment.
“Any title that has found traditional distribution difficult now has the opportunity to directly reach their audience with virtually no risk or costly overhead,” said John Geyer, Vice President of Marketing and co-founder of CustomFlix. “The price and completeness of CustomFlix on-demand publishing make this an unbeatable solution for bringing new films and back-catalogs to DVD.”
Pricing Details
CustomFlix on-demand pricing is now a tiered model based on total monthly sales. For producers who sell fifty or more DVDs per month, the total cost of on-demand production and fulfillment is $6.95 per sale. For those who sell twenty to forty-nine per month, the cost is $7.95. For nineteen or fewer sales, the cost is $9.95. An additional 5% is added for credit card processing. The pricing is based on total on-demand DVD sales from all titles in a producer’s account. Costs for on-demand VHS, warehoused DVDs, and DVDs with additional materials are unchanged. The new pricing takes effect on March 1st, 2004.
About CustomFlix
CustomFlix Labs, Inc., the pioneers of on-demand video publishing, is democratizing film distribution to help independent filmmakers, video makers, educators, and content owners make their programs available to a worldwide audience. With its unique on-demand video publishing service, CustomFlix has brought together the best components of just-in-time production, e-commerce, and the Internet to give filmmakers a revolutionary new way to self-distribute their programs as physical DVDs and VHS tapes.
CustomFlix eliminates the financial risks associated with traditional video publishing and increases profitability by allowing producers to pay for production and promotion of their product as they make sales. There are no minimums or exclusivity, and film and video makers maintain complete control of their works at all times. Founded by the same team that initially developed Media Cleaner Pro, the award-winning industry-standard application for encoding video, CustomFlix management has a proven track record of successfully delivering solutions for film and video professionals.
More information is available on the company’s website at www.customflix.com.
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