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MillimeterMaven Networks Unveils Broadband Solution that Delivers Highly Interactive, DVD-Quality Experiences to Online Users
Sep 22, 2003 12:00 PM
Virgin Records, 20th Century Fox and National Geographic Channel Launch Maven Applications to Build Brand Awareness and Drive Sales
CAMBRIDGE, Mass. – Maven Networks, Inc., a broadband software company, announced the immediate availability of the Maven Media System, a comprehensive software solution that allows any company to create, deliver, measure and manage full-screen, interactive video applications targeted at users with high-speed Internet connections. By uniting the visual impact of television with the interactivity and measurability of the Internet, the Maven Media System delivers user experiences that are markedly more engaging and effective than the typical approach seen on the Web. For the first time, the Maven Media System is enabling companies like Virgin Records, Twentieth Century Fox and the National Geographic Channel, to create highly visual, more immersive and immediately actionable broadband applications that drive online marketing and commerce. More information about Maven Networks, its products and services can be found on the Internet at www.maven.net.
“With the dramatic rise in broadband usage, companies are seeking to leverage this new medium to provide greater value to customers and differentiate their online offerings,” said Hilmi Ozguc, co-founder and CEO of Maven Networks, Inc. “Yet a gap exists between the recognition of the broadband opportunity and the ability to execute on that vision. The Maven Media System addresses that need by delivering sophisticated and comprehensive business tools for creating more effective and profitable ways of reaching the rapidly growing base of broadband Internet users.”
As high-speed, always-on Internet connections create new usage patterns and consumer behaviors, expectations for broadband applications are growing. The Maven Media System meets these expectations by merging high-quality, visually rich experiences with the value-added services users desire, such as real-time commerce, integrated information services, and community and personalization functionality.
“Businesses are focusing on broadband for three key reasons: it is a worldwide phenomenon; it is supported by very appealing demographics; and broadband users are beginning to spend more time online than with traditional media outlets, such as television and radio,” said Jeremy Allaire, former CTO of Macromedia and currently technologist-in-residence at General Catalyst Partners. “By delivering solutions that are purpose-built for a broadband world, Maven provides an innovative, turn-key environment for companies to better showcase their brands and product offerings, at a time when an increasing number of important purchase decisions are being made online.”
The Maven Media System
The patent-pending Maven Media System is a comprehensive software solution that combines uniquely engaging and personalized user experiences with the enterprise business systems required to create, deliver, measure and manage these applications in a cost-effective and resource-efficient manner.
Maven applications are centered on full-screen, DVD-quality video content, layered with interactive elements that enable a wide spectrum of dynamic Web functionality. Video occupies most or all of the available screen real estate, while interactive components, based on industry standards such as HTML and Flash, provide users with the ability to perform one-click actions – such as signing up for a service, purchasing a product, or obtaining information – all within the context of the video.
The Maven Media System reduces costs through increased efficiencies along every step of the production-to-delivery process. For content creation and assembly, it allows any company to leverage new or existing digital assets and video libraries; take advantage of widely deployed business tools through its support for popular media formats, authoring environments and Web development tools; and utilize non-technical production personnel to easily assemble sophisticated and reusable applications from pre-defined or customized templates.
For increased application effectiveness and follow-up, the Maven Media System provides marketers and producers with an actionable analytics system for measuring, managing and refining online programs and campaigns. Its sophisticated bandwidth management and distribution system is specifically engineered to take advantage of the always-on nature of broadband to more efficiently and cost-effectively deliver superior interactive video experiences to large audiences.
The Maven Media System is built on open software standards and integrates with existing enterprise transaction systems, databases and digital rights management solutions, eliminating the need for costly integration and code creation investments by replacing custom applications with packaged software and support services.
Maven Professional Services
To help organizations realize the full potential of broadband as a marketing and communications vehicle, Maven Networks offers a complete array of professional services and managed hosting solutions. These offerings range from application design and development services, to production and strategy consulting, education, training and technical support services.
About Maven Networks
Maven Networks is a broadband software company that unites the visual impact of television with the interactivity and measurability of the Internet, to enable organizations to more effectively communicate, market and sell online. The company’s flagship product, the Maven Media System, is being used by industry-leading companies to deliver more engaging and effective experiences to broadband users, including leaders in the media, entertainment and cable television industries, such as Virgin Records, Twentieth Century Fox and the National Geographic Channel. Maven Networks is headquartered in Cambridge, Mass., and was founded in April 2002. More information about Maven Networks, its product and professional service offerings can be found at www.maven.net.
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